Benefits
Shops and portals with engomo:
- Design portals according to individual requirements
- Store applications with excellent performance
- Seamless integration with existing backend systems
- Maximize your customer satisfaction
- Flexibility and speed in the realization of projects
- Out-of-the-box solutions
Use Case examples:
Web portals are elementary tools for successful customer loyalty and customer service, both in the B2B and B2C sectors, as well as for the effective exchange of information with other external stakeholders such as suppliers. With engomoWeb technology, companies are able to design and implement portals according to their individual requirements. The required data, documents and information from the backend systems can be accessed seamlessly integrated.
Due to the high level of compatibility with existing backend systems with engomoWeb, customer-specific information can be displayed in real time and completed orders can also be transferred directly to the backend. Store applications based on engomo are also characterized by their excellent performance.
Best Practice:
Market-leading specialist for painting tools
High-performance B2B web store with seamless connection to the ERP-system for individual pricing and digitized order entry and processing.
- Individual store solution with connection to abas ERP
- Individualities from the ERP system such as customer-specific prices and scales are displayed in real time in the web store
- High performance with extensive article data
- Better customer loyalty and user experience
Objectives
The family-founded company is a leading manufacturer of painting tools in Germany and has been supplying customers from trade and industry throughout Germany for over 75 years. In doing so, our customer relies in particular on an in-house and nationwide field service. The initial situation no longer did justice to the state of digitization: Until 2021, most orders were recorded at customers exclusively with a pen and order pad and were then sent by fax to the head office. This data was then recorded manually in the ERP system.
Solution
The company initially implemented a sales app with engomo. This enabled digital order entry with price and stock information, mobile CRM and a statistics tool. This first joint step towards digitization led to our customer's desire for their own B2B store. With the help of engomo, the complex price structure with interlocking customer-specific prices and discount groups could be realized and thus became the pilot project of engomoWeb. .
Results
The result after implementation by engomo:
A fully-featured B2B store based on engomoWeb, which enables the customer to fully map the complex price structure by displaying the final item price on the product detail page. In addition, a function was added that allows items to be linked directly from the merchandise management system to engomo. We also implemented a wide range of search and filter options.
Since the store launch in March 2023, 30% of incoming orders have been digitized
- and the trend is rising.